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By Ron Kenner, Maui 2004 Is your copy a smooth read?
Here’s Ron’s sample edit/polish of a review from a published slick magazine.
It’s clear, focused, and shows no grammar, spelling, or punctuation problems. But how about tightening it twenty percent for a smoother flow, sharper focus, and greater impact? It’s less expensive to print, too!
Before RKedit — In the space of two-and-a-half hours, "Traffic" illustrates how the drug trade has insidiously infiltrated all aspects of American society, as well as how the government's 'war on drugs' has been compromised at every step.
After RKedit — In two-and-a-half hours, "Traffic" illustrates how the drug trade has insidiously infiltrated all aspects of American society while the government's 'war on drugs' remains compromised at every step.
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YOU MAY BE AN EXPERT IN YOUR FIELD, BUT…. You have a service or product to offer and probably know your business. Your ‘experts’ probably know their subject, too —but how expert is the writing and editing?
A GOOD TRANSLATOR MAY NOT SUFFICE. If your copy is translated to English, your translator may well be knowledgeable about the language but is he or she a professional writer or book editor?
BELLS & WHISTLES WON'T DO IT! Your home page may have pop-ups, blinks, moving targets . . . but are you watching your language? Could a good edit bring more clarity and add greater impact for today's "fast track" viewer?
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